Fiji achieved a tourism milestone in July 2025, welcoming 99,311 visitors to set a new single-month record for international arrivals. The figure represents a 1% increase over July 2024 and a 3% jump from pre-pandemic levels in July 2019.
The South Pacific nation saw growth across multiple long-haul markets, with the United States leading at 7% year-over-year growth, followed by Canada at 10%, the United Kingdom at 19%, and Europe at 8%. Australian visitors maintained their position as the largest market segment, comprising 45% of total arrivals.
The U.S. market delivered particularly strong performance during Fiji's high season, with June 2025 recording an all-time monthly high of 12,588 American visitors, while July reached 12,226 arrivals.
Tourism Fiji estimates visitor spending for July at $343 million. The destination also received 3,132 cruise passengers during the month. Tourism represents approximately 40% of Fiji's total economy.
"July has been our biggest month ever, and while that's incredibly exciting and vital for our country, the magic of Fiji is that it never feels crowded," said Brent Hill, CEO of Tourism Fiji. "With resorts and activities spread across 333 islands, visitors can still enjoy their own private escape, from secluded island resorts to hiking trails and waterfalls with no one else around."
From January through July 2025, Fiji has recorded 543,073 total visitor arrivals. The July results build on record-breaking performance in 2024, when Fiji welcomed more than 1 million visitors for the first time in its history.
Editor’s Note: This article was generated by AI, based on a press release distributed by Tourism Fiji. It has been fact-checked and reviewed by a TravelAge West editor.
