As Sri Lanka continues its post-pandemic recovery, tourism is quickly reemerging as one of its most vital industries. Between major infrastructure investments, greater political stability and a renewed global interest in culturally rich, lesser-known destinations, the island nation is well-positioned for U.S. travelers seeking an immersive and affordable travel experience.
On the small island packed with cultural heritage, natural beauty and warm hospitality, that momentum is being shaped by longtime advocates such as Varini De Silva, president of California-based tour operator Ceylon Express, who has spent decades introducing travelers to Southeast Asia.
“We’ve had a tough few years — first COVID-19, then some political and economic challenges, but Sri Lanka is bouncing back strong,” De Silva said. “Tourism is thriving again, and that’s exactly what the country needs. U.S. dollars directly help revive the economy.”
Founded by her father in Sri Lanka nearly six decades ago, Ceylon Express was built on a simple philosophy: people-to-people travel. To De Silva, Sri Lanka is a prime destination for these more intimate, off-the-beaten path experiences that leave travelers feeling truly connected to the place, its people and its traditions.
A Destination Revival
The best time to visit Sri Lanka is from October through March, when weather conditions are optimal across the island. But De Silva says there is no need to wait.
"The country feels energized again,” De Silva said. “The new government is investing in tourism, and everything from roads to national parks is being upgraded. Now is the time."
The new government is investing in tourism, and everything from roads to national parks is being upgraded. Now is the time.
Improved infrastructure and new hotel developments, including enhancements to Colombo’s airport and luxury properties in the tea country and coastal regions, are attracting a broader range of travelers. While backpackers and budget travelers continue trekking through the island’s wilderness, De Silva believes there’s an untapped opportunity in the U.S. market for higher-spending clientele.
“The U.S. traveler is often unaware of Sri Lanka’s potential,” De Silva said. “But I really wish we could highlight the positives of Sri Lanka to the U.S. market. We have unique properties — like a luxury hotel in an old tea factory — that you just don’t find anywhere else.”
Improved infrastructure and new hotel developments in Colombo are attracting a broader range of travelers.
Credit: 2025 Val Shevchenko/stock.adobe.comShe’s referring to places like the Tea Factory Hotel in Nuwara Eliya, a former colonial-era factory converted into a boutique hotel that blends luxury amenities with its original character. It’s those kinds of unique experiences — high–end, yet cultural — that De Silva says can appeal to U.S. travelers looking for something beyond a typical resort stay.
And it’s not just the accommodations that set Sri Lanka apart.
“Sri Lanka is famous for its hospitality,” she said. “Everybody smiles at you, everybody is friendly and always willing to help. The staff in the hotels are very service-oriented — they want to make sure your stay is memorable.”
De Silva believes those qualities — warmth, authenticity and personalized service — make Sri Lanka a particularly strong fit for U.S. clients who are seeking immersive, meaningful travel without sacrificing comfort.
“Meeting people and experiencing the culture is part of the richness of a travel experience,” she said. “It’s not just about checking off sites. It’s about connecting.”
What to Do in Sri Lanka
For first-time visitors, De Silva recommends starting with Sri Lanka’s southern and central regions. Colombo, the capital, offers a vibrant entry point with a growing number of upscale hotels, improved roads and cultural experiences. One favorite spot is Galle Face Green, an oceanside promenade where locals fly kites, snack on street food and watch the sunset over the Indian Ocean.
Farther south, travelers can explore the historic city of Galle, where cobblestone streets wind through a 17th-century Dutch fort. De Silva points to the area’s architectural diversity and preserved religious sites, including ancient Buddhist temples and colonial-era churches, as part of what makes it so compelling. Even the hotels reflect this blend of influences.
“Some are international chains, but they still incorporate Sri Lankan crafts and textiles,” De Silva said. “You feel like you’re somewhere special.”
In the central hill country, towns such as Ella offer cooler temperatures, dramatic views and a slower pace of life. The town is popular with backpackers and adventurers, known for its lush valleys and hiking trails.
How to Visit: the Ceylon Express Fam Trip
To help introduce U.S.-based travel advisors to the destination, Ceylon Express is hosting an educational fam trip to Sri Lanka, from Oct. 26 to Nov. 6. The program includes stays at four- and five-star hotels, curated cultural experiences and visits to multiple regions — including Colombo, Galle, Ella and the tea country — as well as a luxury extension to the Maldives.
“The hotels we’ve selected all have a Sri Lankan flair,” De Silva said. “Even the chain hotels incorporate Sri Lankan decor, like batik drapes and linens.”
Highlights of the itinerary include stays at the Hilton Colombo and DoubleTree by Hilton in Weerawila park, a night at the Tea Factory Hotel in the highlands, guided visits to major cultural landmarks such as the Temple of the Tooth in Kandy, Sigiriya Rock Fortress and Dambulla Cave Temple, and plenty of time to relax along the coast, including optional water sports and exploration in Galle. Advisors will also hike to Little Adam’s Peak near Ella and take part in a safari at Yala National Park, known for its leopards and elephants.
One highlight of the upcoming fam trip is a visit to the Dambulla Cave Temple.
Credit: 2025 eranda/stock.adobe.com“We are dedicated to providing travelers with authentic experiences,” De Silva said. “We don’t just show you the monuments — we make sure you meet the people, experience the culture and come home with something far more meaningful. Before you leave, you’re well prepared, and when you’re there, you’re well taken care of.”
The extended application deadline is Aug. 15, and space is limited. Interested advisors can learn more and apply here.
