AAA is forecasting that 21.7 million Americans will take ocean cruises in 2026, marking what would be the fourth consecutive year of record cruise passenger volume. The projection also revises 2025 estimates upward to 20.7 million passengers, higher than originally anticipated.
The forecasts represent an 8.4% increase from 2024 to 2025 and a 4.5% increase from 2025 to 2026.
"These numbers highlight the growing popularity of ocean cruises among U.S. travelers," said Doug Shupe, corporate communications manager for AAA Texas. "Our travel advisors see this trend every day as they help members plan unforgettable vacations. Whether it's a relaxing Caribbean getaway or an adventurous family reunion in Alaska, ocean cruises offer convenience, variety and experiences that create lifelong memories."
Passenger Demographics
Among adult U.S. cruise passengers, 65% are age 55 or older, while 27% are between 35 and 54, and 7% are between 18 and 34. Nearly 50% of American cruise passengers travel as couples, 20% cruise with children, 7% travel solo, and the remainder go in groups.
Ship Types and Destinations
Mega-vessels are increasing in popularity, particularly in the Caribbean. These larger ships are currently deployed in three of the four top cruise regions: the Caribbean, Mediterranean, and Northern Europe. They do not operate in Alaska. Smaller vessels hold greater market share in Northern Europe and the Mediterranean, driven by expedition cruises and luxury segments.
The Caribbean captures 72% of U.S. cruise passengers, making Miami, Port Canaveral and Fort Lauderdale the busiest cruise ports globally. Alaska cruises account for 7% of U.S. passengers, while Mediterranean cruises represent 5%. The Caribbean's popularity is supported by the growth of shorter-length cruises.
Seasonal Patterns
Caribbean peak season runs from November through March, following hurricane season. While summer is not peak season for Caribbean cruises, fares increase due to family demand when schools are closed, despite reduced capacity from fewer ships in the region. Alaska's cruise season runs from April through October.
Passenger Satisfaction
According to AAA, 90% of U.S. cruise passengers rate their experiences as very good or good, and 91% have taken multiple cruises. Cruise lines are expanding expedition cruise offerings to appeal to younger and more adventurous travelers, with itineraries ranging from the Arctic to Antarctica.
AAA recommends passengers book during wave season (January through March) for optimal deals, arrive at departure cities a day early and download cruise line apps to facilitate check-in and onboard reservations.
Editor’s Note: This article was generated by AI, based on a press release distributed by AAA. It was fact-checked and reviewed by a TravelAge West editor.
