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Stacey Ray is no ordinary travel advisor. After decades in
the health care industry and the loss of her husband, she made a bold career
pivot — launching a business designed for women like herself: curious, solo
female travelers over 45 who want to see the world and make lasting friendships
along the way. Thus, Sisterhood
Travels was born.
In this episode of Humans of Travel, Ray shares her
inspiring career journey, the challenges she’s faced, and how she turned those
experiences into a thriving community of travelers. The conversation also
touches on the importance of succession planning — her daughter, Sami, now
serves as Sisterhood’s COO — as well as the nuances of group travel and Ray’s
advice for new-to-industry advisors.
This episode is sponsored by Europe Express.
Credit: 2025 TravelAge WestResources Mentioned in This Episode
Sisterhood Travels
Email Ray: stacey.ray@sisterhoodtravels.com
Ray's business phone: 910-742-5324
Ray's podcast: Life. Reimagined. with Stacey Ray
About Your Host
Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly.
TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum.
About the Show
TravelAge West’s award-winning podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.