Cruise Planners announced several new marketing initiatives and booking tools during its annual convention, including a new River & Expedition Guide set to launch in the first quarter of 2025.
The home-based travel agency franchise network is introducing retargeting marketing campaigns that will use customer behavior data to deliver customized campaigns based on clients' travel interests, budget and life stage.
The company's Where2Next consumer series will continue into its sixth year, focusing on destinations including Alaska, Europe, Hawaii, Australia/New Zealand, Japan and the South Pacific.
Technical enhancements include AI-powered tools for the CP Social program to assist with post suggestions and review responses. The company is also adding new Cruisetour functionality within CP Maxx for select Alaska and Europe sailings, allowing advisors to access tour data directly in the system.
Additional updates include improvements to the Trip Summary tool with new filters and bundling capabilities, plus hotel comparison sheets that now feature direct booking capabilities through Navitrip.
"At Cruise Planners, we're constantly innovating to equip our advisors with cutting-edge, award-winning marketing tools that make client engagement and business growth effortless," said Michelle Fee, founder and CEO of Cruise Planners.
According to the company, advisors will have access to hotel sheets featuring over two million properties worldwide with dynamic live pricing.
Editor’s Note: This article was generated by AI, based on a press release distributed by Cruise Planners. It was reviewed by a TravelAge West editor.
