European river cruise operator Viva Cruises has announced the launch of its new premium product line, Viva Boutique, with the introduction of its first boutique ship, Viva Beyond, set to sail in May 2026.
The Viva Beyond, which will undergo an extensive renovation in early 2026, will offer an exclusive experience for 116 passengers on the Seine River. The ship will feature more suites than any other in Viva Cruises' fleet, including twelve suites, four junior suites and ten master suites.
"Viva Boutique marks another important milestone in the success story of our young company," said Viva Cruises CEO Andrea Kruse. "The development of our own boutique brand was a project close to our hearts, which we will offer to those guests who want to experience the extraordinary."
The ship will include amenities such as a sun deck, treatment area, fitness equipment and wellness offerings. Three restaurants will be available onboard, including Moments, which will offer high-level culinary experiences.
Viva Beyond's maiden voyage will be an eight-day cruise from Paris to Normandy and the Atlantic coast.
The new product line will operate on an all-inclusive model. Master suite guests will receive additional benefits, including in-cabin breakfast, seasonal delicacies and an exclusive shore excursion.
Viva Boutique will offer three signature excursions centered around the themes of "Impressionism," "Culture & Lifestyle" and "Culinary." These excursions will include visits to locations such as Chateau Gaillard, La Roche-Guyon castle, Auvers-sur-Oise village, Musee d'Orsay and the Gardens of Etretat.
Evening entertainment onboard will feature jazz, swing and classical music, with a special show called "Paris Petille" performed by singer Titi Parisien.
Editor’s Note: This article was generated by AI, based on a press release distributed by Viva Cruises. It was reviewed by a TravelAge West editor.
