Preferred Hotels & Resorts has introduced a new Travel Advisor Portal, providing travel professionals with digital tools to manage bookings across its portfolio of more than 600 independent hotels worldwide.
The platform integrates reservation management, rate quotes and commission claims into a single interface. Travel advisors can access eligible rates during searches and track performance metrics including active and past reservations, total revenue and room nights booked through a "My Insights" section. Other features include personalized confirmations, included guest amenities and access to exclusive offers and promotions.
"We are proud to present this exciting new tool, which underscores our commitment to supporting the travel advisor community and enhancing their ability to provide the most unique and unforgettable travel experiences to their clients," said Cheryl Williams, chief revenue officer for Preferred Travel Group. "We believe this innovative platform will streamline their workflow, making it easier to do business with us by simplifying the process of optimizing all that Preferred Hotels & Resorts has to offer — and ultimately drive greater success for their businesses."
The portal includes a knowledge base about the company's properties and I Prefer Hotel Rewards loyalty program. Preferred Platinum agents receive additional features, including a dedicated search page for Preferred Platinum hotels and amenities. These agents can also access Small Social Group Requests through the VIP Desk, a new feature allowing immediate confirmation of availability and rates for bookings up to 15 rooms at participating properties.
Travel advisors can register at TA.PreferredHotels.com. Bookings remain available through GDS using the "PH" and "PV" chain codes.
Editor’s Note: This article was generated by AI, based on a press release distributed by Preferred Hotels & Resorts. It has been fact-checked and reviewed by a TravelAge West editor.
