Launching a brand-new hotel brand is a big undertaking for any hospitality company. In the case of Posadas, one of Mexico’s highest-profile hoteliers, this year’s debut of the family-friendly all-inclusive F Americana Funeeq brand is especially newsworthy. It’s also the latest example of the company’s continued growth outside of Mexico.
In this exclusive interview, Enrique Calderon, vice president and chief operating officer of Posadas, shares his insight about why the time is right for a new brand, and where the biggest opportunities for growth lie — in Mexico and beyond.
Enrique Calderon, chief operating officer of Posadas
Credit: 2025 Posadas
According to company data for the past year, Posadas-operated beach resorts have experienced an average occupancy of 76%, despite room rates that are 31% higher than competitors. How do you explain those impressive numbers?
Our success stems from more than five decades of hospitality expertise and a deep understanding of our markets. By anticipating traveler needs and consistently delivering high-quality experiences, we’ve cultivated trust and loyalty. Unlike many operators who prioritize scale, we balance strategic relevance, brand strength and personalized service. This approach — anchored by a portfolio of trusted, distinct brands and operational efficiency — differentiates us and drives sustained performance.
How does Funeeq fit into the company's overall business strategy?
The launch of Fiesta Americana Funeeq Punta Cana represents a milestone in Posadas' international expansion. Funeeq delivers an immersive, entertainment-driven all-inclusive experience designed for all types of today’s traveler. Featuring dynamic activities, vibrant energy and family-friendly appeal, Funeeq injects fresh vitality into our portfolio while perfectly complementing our existing brands. As our second resort in the Dominican Republic, it solidifies our Caribbean presence and reflects our commitment to hospitality innovation.
How does Funeeq differ from Posadas’ other brands?
Funeeq redefines the all-inclusive model with bold, interactive experiences, nonstop entertainment and a vibrant social atmosphere. Unlike our luxury, wellness or business-focused brands, Funeeq centers on fun, movement and engagement. Guests can enjoy a state-of-the-art theater, arcade, bowling lanes, sports courts and waterpark — ensuring excitement around the clock. Ideal for all kinds of travelers, Funeeq is positioned as a high-energy destination that reinvents traditional all-inclusive stays.
Funeeq by Fiesta Americana Punta Cana is a brand-new offering in the Caribbean.
Credit: 2025 PosadasDoes your company’s choice of Punta Cana as the debut destination for Funeeq represent an interest in further growth outside Mexico?
Choosing Punta Cana was both a strategic and symbolic decision. It’s one of the most important and competitive tourism markets in the Caribbean, and we saw an opportunity to bring something new to the table with Funeeq. The launch of this brand in the Dominican Republic is an exciting milestone in our regional expansion and reflects our confidence in the Caribbean as a growth market. While Mexico remains our home and primary market, we are committed to building a strong presence across key leisure destinations in the region.
What plans does Posadas have to introduce the Funeeq brand in other destinations?
As part of our long-term growth strategy, we see significant potential for Funeeq in Mexico’s top leisure destinations. With a strong demand for family-friendly, high-energy resorts, we are actively evaluating expansion opportunities in locations that align with the brand’s immersive, entertainment-first concept. While our immediate focus is on Punta Cana, we expect to bring Funeeq to select Mexican markets where its unique offerings can thrive.
New properties are planned for Nuevo Vallarta and Los Cabos. How would you describe the continued strength of those destinations?
Nuevo Vallarta and Los Cabos remain highly sought-after destinations, particularly for U.S. and Canadian travelers. Their unparalleled natural beauty, modern infrastructure and easy accessibility make them top choices for both relaxing and experience-rich vacations. Our investments in these destinations reflect their long-term value and our confidence in redefining all-inclusive luxury in these key markets.
Fiesta Americana Travelty has long been a leader in hospitality in Mexico. How does its rebrand, from La Coleccion to Travelty, exemplify the company's evolution?
The shift from La Coleccion to Fiesta Americana Travelty Collection represents a strategic evolution, uniting our portfolio under a cohesive platform while preserving each brand’s distinct identity. Fiesta Americana Travelty embodies a lifestyle-driven hospitality approach, celebrating the richness of our destinations and fostering connections with a new generation of global travelers.
Guests can enjoy expanded luxury offerings at Live Aqua properties.
Credit: 2025 PosadasHow does this evolution reflect the overall state of hospitality in Mexico and the Caribbean?
The evolution of hospitality in Mexico and the Caribbean highlights a growing demand for immersive, personalized and experience-driven travel. Posadas leads this transformation with innovations such as Funeeq — catering to socially driven travelers — and expanded luxury offerings through Live Aqua.
Additionally, sustainability has become a cornerstone of modern travel, and we are deeply committed to eco-conscious operations and responsible tourism, ensuring alignment with the needs of today’s travelers and future generations.
How important are travel advisors to the company’s continued growth?
Travel advisors play a pivotal role in our growth strategy and guest experience. Posadas supports advisors through the Fiesta Americana [FA] Travelty Collection Expert platform, a robust training and rewards program designed to maximize their confidence and earnings. The platform provides in-depth insights into our resort brands, from locations to amenities, empowering advisors to match clients with ideal properties.
Certified FA Travelty Experts enjoy exclusive perks, such as two complimentary nights at any Fiesta Americana property, along with one of the industry’s most rewarding incentive structures, including cash bonuses and free nights for bookings. Exclusive travel rates further enable advisors to experience our resorts firsthand, enhancing their ability to deliver tailored recommendations. With these tools, Posadas ensures advisors can drive sales, grow their business and craft unforgettable stays for their clients.
