Jordan has been announced as the host destination for the G Adventures GX Summit in 2025. The reveal took place at this year's event in India, with the upcoming summit scheduled to coincide with World Tourism Day on Sept. 27.
"This year's event in India was exceptional,” said Malia Asfour, managing director of the Jordan Tourism Board North America (JTBNA). “I'm thrilled that we get to welcome everyone to Jordan next year. This event not only offers a chance to bring the industry together, but also showcases Jordan's beauty and rich heritage."
Royal Jordanian Airlines will serve as the official airline partner for the 2025 GX event, providing service from all international gateways for attendees.
"We're pleased to be the official airline partner for next year's G Adventures GX event,” said Karim Maklouf, COO of Royal Jordanian Airlines. “We take pride in bringing travelers to experience Jordan's rich culture and the beauty of Jordan."
Jordan, a long-term partner of G Adventures and supporter of its philanthropy arm, Planeterra, has been engaged in community-based tourism since the launch of Tourism Cares’Meaningful Travel Map in 2018. The event will highlight several Jordanian communities' success stories and bring global awareness to the country's cultural heritage and sustainable tourism initiatives.
"We're thrilled to bring G Adventures GX to Jordan next year,” said Bruce Poon Tip, founder of G Adventures and Planeterra. “The country's vibrant cultural heritage and stunning landscapes continue to grab the attention of both our travelers and tourism professionals alike."
The GX Summit, taking place from Sept. 23 to October 1, 2025, will bring together travel advisors, suppliers, media, and travelers from around the world. Attendees will experience community initiatives, hear from speakers, enjoy live entertainment, and sample authentic Jordanian cuisine. The event aims to demonstrate the impact of community tourism on destinations, local people, and the overall traveler experience.
More details about the GX event are expected to be released in the coming months.
Editor’s note: This article was generated by AI and based on a press release distributed by Visit Jordan. It was reviewed by a TravelAge West editor.
